Big business, small business, retail business or business to business, whatever kind of business you operate, it needs to be visible. If customers can’t find you, or they don’t yet know your business exists, how do you expect anyone to buy from you? Press advertising, location and footfall might help a local business but if you are hoping to be found online, it all comes down to location. In this article we will be looking at some tried and tested Business SEO techniques that will help you set up business in the best and busiest business location you could possibly imagine.
Location, Location Location
Not only is this location busy, it’s a place where everyone is interested in the products and services you sell, and many have already made the conscious decision to buy. Where is this wonderful place? The first page of Google’s search results of course. Quite simply, the first page of Google represents the most sought after business real estate there has ever been. And deservedly so, there is no better soap box, advertising medium or marketing channel that comes anywhere near engendering similar levels of visibility, trust and awareness.
Time And Motion
Unfortunately there is no variety of Business SEO that will produce results overnight. Contrary to what you might think, there is no magic pill, black art or voodoo that can be used to achieve top search engine rankings. SEO involves hard work and using your time effectively to close the gap between yourself and your competitors and, if you get it right, pass them.
2 Highly Effective Business SEO Techniques
Reverse Engineering (AKA Competitor Analysis). Your competitors may have taken months or even years perfecting a winning business SEO strategy. By analyzing competitor websites it is relatively easy to uncover what they have done to establish top rankings and what they are doing to maintain them. In this sense competitor analysis is invaluable and provides invaluable insights that can be put to use very quickly on your own website.
Content Optimization. One topic that has caused much debate throughout the SEO industry is that of Keyword Density. Keyword Density is a measure of how many times your keywords appear on a webpage. Depending on who you believe, optimal keyword density seems to range from 3% to 15%. The problem with keyword density is that search engines don’t look at keywords in this way. For example a keyword used in the Page Title or Heading tag will probably carry more weight than a keyword within a paragraph. If you write naturally, your keywords and semantically related words will automatically flow onto the page.
It is estimated that your content only accounts for 20% of Google’s complicated search algorithm. It makes sense then to write for the user, not search engines, after all how many times has a search engine bought anything from your site. Use content to explain the benefits of your products and how those benefits will positively impact the lives or businesses of your visitors. Give your customers the tools and resources they need to accomplish their goals in as few clicks as possible. Tell your customers exactly what’s in it for them. Use links to gain rankings rather than trying to stuff your pages with keywords that become difficult to read and damage your professionalism.
If this all sounds a bit bewildering, Blackberry Business SEO would be happy to provide a Free SEO Quote that covers all the points made here and many more.